Certain things in life are fairly inevitable: death, taxes and that advertisers are spending more money on social media adverts. It’s simple, users are using social networks and it’s an easy way to get your product in their face. So inevitably social media spending on ads are rising.
A recent STRATA research report shows that most advertisers are using Facebook to connect with their customers and potential customers. YouTube and Twitter came in next, at 55% and 53%, respectively. An additional 35% 0f respondents said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest.
While brands have a choice between using free social products and paid placements on the networks, more than twice as many respondents (25%) saw paid social media as offering greater return on investment (ROI) than free social media (11%). Still, it’s important to bear in mind, 19% said they saw no ROI from social media.
Does more social media spending mean more opportunities for affiliates?
Brand promotions led as the most common type of ad placed on Facebook, used by 62% of respondents, twenty percentage points ahead of company announcements, which came in second. Just over one-third of respondents said they used social ads announcing services, and nearly as many said they ran social ads on products.
In total, paid ads still aren’t overtaking ad budgets, but they are beginning to make a dent in the total. While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social. No respondents spent more than one-quarter of ad budgets on paid social posts.
The critical issue to consider here isn’t that social media budgets are expanding, this is fairly obvious. What we need to consider is that marketers shouldn’t use social media in isolation. There are many businesses trying their hand at social media marketing and it is increasing every day. This covers lead generation efforts to subscriptions and everything in between. As social media spending is still a growing industry there are still loads of opportunities for the savvy internet marketer.
The trick is to split your budgets along multiple mediums such as the OfferForge ad network as well as CPC, CPM and CPA style campaigns. You’ll easily get the hang of which medium works best for you.
Contact us today to get the best advice on how to segment and budget your digital marketing campaigns.