In today’s rapidly evolving digital landscape, affiliate marketing has emerged as a powerful tool for agencies and advertisers looking to expand their reach, drive sales, and maximize ROI. Whether you’re new to the concept or looking to refine your strategy, this guide will walk you through the essentials of affiliate marketing and how an affiliate network like OfferForge.com can be a game-changer for your business.   What is Affiliate Marketing?  Affiliate marketing is a performance-based marketing strategy where businesses (advertisers) reward affiliates (publishers) for driving traffic, leads, or sales to their website through the affiliate’s marketing efforts. This model is highly effective because it aligns the interests of both parties: affiliates earn a commission only when their efforts result in a measurable action (such as a sale or lead), while advertisers benefit from a low-risk, high-reward marketing approach.   How Does Affiliate Marketing Work? The mechanics of affiliate marketing are…