Innovation in the E-Finance industry is one that comes with technological innovation accompanied by changes in marketing strategy. Since 2012, Wonga had opened its business in South Africa, offering a speedy, personal loan system to locals via their online platform. Utilizing its automated risk processing technology, Wonga SA took control of the micro-loan market in South Africa as an innovative and fresh approach to the loan process. Our work with Wonga started in 2019, creating a synergistic relationship and a path into the future. Adapting to the South African Market Wonga initially began in the British market and later expanded across the globe from the United Kingdom to Spain, Poland, Canada, and South Africa. The firm aimed to establish itself within the market while maintaining a smooth and effective transition into the country. “Yes, I think it’s been really amazing to work with OfferForge. They have been pivotal in helping…