New Affiliate Offer – Sale Shop

Sale Shop: New Affiliate Offer

We have another brand new and exciting affiliate offer at OfferForge.com from Sale Shop!

Yes, they have joined us 🙂 They are one of the fastest growing online shops where you can get the best deals on electronics, cell phone & mobile accessories, audio accessories and more!

Sale Shop affiliate marketing offer

Sale Shop – CPS (11302)

Payout: You will be paid 12% per approved Sale

Allowed Traffic: Display, Social Media, Email

Notes: They offer you electronics at the best prices, their warehouses are spread out throughout the country to make delivery effortless. Struggling to find Apple products? Go check them out!

We have a lot of different creatives in the creative section so you can showcase all the amazing products they have to offer.


The state of South Africa’s online audience

The online audience in South Africa

The Digital Media & Marketing Association, in conjunction with their research partners Effective Measure have released some interesting new information on the state of South Africa’s internet population. According to the company:

The rise of digital content has given the consumer the gift of choice. Whether eclectic or highly specialised, the digital audience has more access to content range than ever before. But while the South African digital masses are viewing more pages with gusto, as Unique Browsers are up by 62.5% and Visits up by 83.5% year on year, the time they spend there is getting briefer. Keeping your audience engaged is now the biggest challenge and opportunity.

Effective Measure research shows that South Africa’s digital nation is spending more time online but across many more sites and significantly heading to their mobile. The core trends emerging are shorter stays pay per page and more access via mobile – the key triggers are brevity and instant access. The winners in this new paradigm will be the publishers that keep their audience sticky and loyal to whichever platform they are on. Engagement and the notion of stickiness needs to be top of mind for the publishing sector. A disconnect is emerging in the idea of what makes content powerful, from both the advertising and editorial realms, the game has changed and increasingly the old metrics cannot be applied.

Thankfully the report points out that it’s time for companies to look beyond just vanity metrics. Publishers have traditionally focused on selling ‘volume’ and ‘reach’ metrics (Page Impressions and Unique Browsers) of their sites to agencies, and agencies have been taught to also ask for these metrics to get a feel for how big a certain site is. Yet, these days a site can be built to serve millions of Page Impressions potentially taking the user a very long journey which might not actually help the user experience.

Some further information on the growth of digital in South Africa:

digital growthThere’s even a useful infographic:

Screen Shot 2013-08-30 at 9.54.38 AM

Moral of the story: if you want to target a wide range of South African’s, online is the answer. Download the rest of the report on the DMMA website and contact us for the best way to target a local audience.

regardless of what your goals are with your digital marketing efforts, there are online audiences craving for your content. It is the only truly measurable medium for lead generation, online sales and brand marketing. The ability to have easy to understand metrics around your lead generation efforts for example will help you to save huge amounts in the short term and in the long term. It makes it possible for you to adjust your approach with much more agility.


Common mistakes in mobile publishing

Avoiding the pitfalls of mobile publishing

Mobile publishing is still fairly new if you consider how smartphone’s have only really been around for such a short time. If we consider the move from mobile sites to responsive design it’s even newer.

The issue is expanded even further with the introduction of tablets where users are more comfortable with long form media. Here’s an example of three common mistakes from three major sites:

No mobile site

The Daily Mail traffics in OUTRAGE. It should save some of that for its mobile experience. The publisher crows that almost half the traffic its online arm receives now comes from non-desktop devices, but it still doesn’t bother to offer users a mobile-optimized Web experience. Hit the site from an iOS device and be prepared to luxuriate in the awful. First, you’ll be prompted to download an app. It seems as though the Mail wants to punish those who decline, since you’re in pinch-and-zoom land without it. Given that the publication shouts about the amount of social traffic it receives, you’d think it would try harder to ensure those users are greeted with a site that makes them want to stick around.

No app when promised

Walter White would not be pleased, at least not coming in with his phone. AMC has gone to great lengths to produce second-screen experiences for popular shows on its network like “Breaking Bad” and “The Walking Dead.” The “Breaking Bad” site currently advertises the fact that those experiences are now available on Android and iPhone, but good luck finding them. Once again, for mobile users, it’s a case of having to pinch and scroll their way around the site in order to read any of the content. So much for a seamless co-viewing experience.

App download interstitials

Many webmasters promote their site’s apps to their web visitors. There are many implementations to do this, some of which may cause indexing issues of smartphone-optimized content and others that may be too disruptive to the visitor’s usage of the site.

Based on these various considerations, Google recommends using a simple banner to promote your app inline with the page’s content.

These are three simple rules for mobile pages that you shouldn’t ever get wrong. As a publisher, if you’re getting a lot of mobile traffic then get mobile friendly quickly!

Source (Google, Digiday)

Not everything on mobile revolves around apps

Mobile phones have become the most often used tool for researching products and services. The importance therefore of ensuring that your digital marketing efforts involve a great responsive website can’t be overlooked.

Your success in generating leads from your site might very well depend on the ease of use for mobile visitors. There has a been a definite increase month on month in terms of the traffic from mobile devices to all of our sites. In some instances it has become more than 50% of the traffic.

The mobile friendliness of your site therefore will also impact your success more and more as consumers move over to mobile devices.


Are your customers “showrooming”?

Unless you’re very smart you’re currently asking yourself: what on earth is “showrooming”? Basically it’s when a client comes into your physical store to see your products in the real world, all while using their mobile phone to find a cheaper supplier.

JiWire’s Mobile Audience Insights Report for Q2 2013, there has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers.

where_consumers_use_mobiles-blog-full

As can be seen above most users are comparing prices of clothing, a logical choice since they need to check sizing in-store.

Is this all doom and gloom for retailers or can they actually provide a useful service by offering wi-fi in stores?

Comparison shopping: (a.k.a. showrooming)

If your customers are comparison shopping online and using your store as a place for sizing then the simple solution is to compete on price. While we understand there is an inherently higher cost for bricks and mortar stores most of the time HGH the shipping of an online store can help equate pricing. However, humans love instant gratification so will turn to buying in a store unless there is a massive price difference.

Provide coupons:

Help your customers looking for a product by taking advantage of the hyper local aspect of their mobile phone. If they’re looking for a certain product and you know they’re in an area close to your store (that supplies said product) then provide coupons in order to stimulate purchase.

Reviews:

Again, using the GPS in a phone you can easily work out where a user is. If they’re searching for a product close to your stores you can assume they need to find a product. Point them in a direction to a review you can easily convert them into buying your product spontaneously.

If you’re still not convinced then take a look at the picture below to see the latest results of how customers are showrooming:

retail_research_behaviour_by_device-blog-full

This then poses the challenge for you to hook in your customers with your affiliate marketing efforts. Not getting the sales, when you see you are getting the visitors can get very disheartening. Your digital marketing efforts should however go into making your mobile site drive the customers through to completed sales. Your affiliate commissions depend on you!


South African online users up by 5 million since last year

Good news for the South African online space, there has been an increase of 5 million new online users in the past year according to the latest results by Effective Measure, the countries official measurement tool.

This is a massive increase, around 33% from the previous level of 14 million unique browsers up to the impressive 19 million. Page impressions are also up 21% and the percentage of users on mobile has moved from 21% to 40%, an impressive increase. This shows the impressive adoption of smartphones in South Africa.

Almost half of users are getting online through ADSL connections and amazingly there are still those using dial-up connections!

How South Africans are getting online

Email is still the most popular activity in South Africa followed by banking although one can assume that social media has had a lot to do with the general increase of users, especially on mobile.why are South Africans going digital

Some other interesting stats on South African online users

  • 6.7 Million users read the news online
  • 54% of South African internet users are male
  • 71% are 35 years and older
  • 19% earn over R50,000 per month

News24 still ranks the highest on the list of top South African website with monthly stats of almost two and a half million unique browers, almost a million more than second place rivals MSN.

Right now it’s apparent that the South African market is booming beyond what we could ever have expected even a year ago. To hit a penetration level of around 40% was unheard of five years ago when we were hovering around 5% of South Africans online. You can access the full report here.

There is a huge continuous growth in internet usage and plans are in the pipeline from a number of companies to continue facilitating this growth. This continued growth creates amazing new opportunities for digital marketers.

The media consumed by users online (through desktops and mobile devices) are on the increase. So presenting products to them in this environment is effectively bringing the products and services to consumers.

Are more online users necessarily good news for affiliate marketers?

The move for many consumers to start getting their news and information online is great news for affiliate marketers! It means that more of the South African public is becoming comfortable with digital channels. This offers affiliate programs to thrive with their lead generation as well as sales offers. In many instances it is becoming the first port of call for consumers when looking at services and products.

If you are not actively engaging online users you are missing out.


Is Native Advertising the lowest form of digital marketing?

Native advertising is just different

Native advertising or sponsored content is all the rage at digital agencies and publishers around the world. In the days of magazines we used to call this type of content an advertorial.

Native advertising is seen as the saviour of online publishers who have seen their traditional revenues destroyed by digital platforms such as classifieds and banner advertising.

Native Advertising is getting a massive bump from big publishers such as Buzzfeed. In a keynote speech at this year’s SXSW, CEO Jonah Peretti criticized banners as a medium that “do not tell a compelling story.” Native ads, he argued, are much more compelling.

The problem Peretti hasn’t quite worked out (despite making a ton of money via Buzzfeed) is that any advertising medium can tell a story: it’s an issue of wanting that story to be told.

The biggest problem with Native Advertising in its current form is relevance. With a site such as Buzzfeed where their most popular content is made up of lists of the “top 10 cutest cats on the internet” finding a brand can sponsor this topic is limited. We’re not going to see a financial brand or something equally serious such as an automotive or telecoms brand being behind this type of sponsored content.

Relevance is key

A recent sponsored story on The Atlantic’s business site Quartz from Adobe called “How encrypted video is redefining the mobile experience” is of genuine interest.

But if you’re not going to have relevant content with your native ads, you might as well buy banners.

Digital advertising is plagued by imperfect measurement. The “click-through rate” or CTR is used by advertisers, not because it is particularly meaningful, but because it’s very easy to measure. Things like sales impact are more difficult.

If included as part of a marketing mix and the content is highly relevant then Native Advertising makes a lot of sense as it’s currently receiving higher click through rates than banners. Done right Native Advertising is powerful, done wrong it’s basically invasive.

Will it work for everyone?

In our honest opinion the answer is no. The type of content that typically attracts a lot of interest through this medium is not always business related. It can play a role in helping to build the digital brand presence of a company though.

As a tool to directly drive sales or to generate leads it will sadly fall flat on its face more often than not. If you want to use it for lead generation or generating sales though it would need to be for well converting high value products or services. Otherwise there would just not be enough margin it in it.


Are ads ruining website design development?

Your website design should be responsive

Responsive design is the hot topic in website design. We live in a world with desktops, tablets of various screen sizes and smartphones with even more variety in screen size. What this means is that regardless of resolution or screen size, the content will adapt.

This setup is great for publishers and readers as they get their content unfortunately the problem comes in with adverts. If you consider an iPhone has a screen resolution of 1136 by 640 resolution it’s tough to imagine how a typical 300 by 600 leader board advert would fit only to screen regardless of responsive design. Unfortunately, ad technology just hasn’t kept up with web code when it comes to responsive design.

As a result, publishers taking the responsive route are having to resort to workarounds to get different ad units on their pages. One method is often called a swap€ and basically involves using javascript to switch out ad tags based on the size of the device viewing a site. Mashable and The Onion have taken this approach, but it usually involves little more than stripping out ads that are too large to render on mobile sites, as opposed to inserting mobile optimized ones. Google is rumored to be working on a solution to address this issue, but so far details so far are scarce.

For the moment, therefore, publishers are forced to use workarounds like the swap method, or to only serve 300 x 250 ads that render well on most devices. Then again, maybe that’€™s not such as bad thing. To date, publishers have generated little revenue from mobile banners, largely because there’€™s been little demand for them from advertisers. 300 x 250 ads, meanwhile, continue to sell relatively well, and can be served using any ad server.

Either way one thing is clear: For ad-supported sites, moving to responsive isn’t as simple a decision as it may first appear. Yet many are doing it, creating a growing need for solutions to help them serve ads to their properties.


Some stats on mobile ad types

As mobile grows it becomes more an more interesting to see the regulation of advertising standards for such a wide variety of platforms. So it definitely helps to dig a little deeper into the world of the mobile ad and see what the stats say.

In February, the IAB unveiled the winners of its Digital Video Rising Stars competition in which five interactive video formats were added as standards for the digital advertising industry. These new standards allow for more brand-to-consumer engagement by driving increased consumer interaction. We’ve given the top 5 with examples from the IAB:

The formats include:

  • Filmstrip – scrollable, multipanel, horizontal unit

  • Adhesion – The ad stays above the fold regardless of where on a website the user clicks

  • Pull – This allows the users to expand the advert for further info and a mobisite within a site or app.
  • Extender– allows viewer to choose to continue viewing ad content
  • Full Screen – invites viewer to interact and then fills player with full canvas of interaction possibilities including more video, social and catalogs, among other features
full screen vs landscape orientation

For more information on up and coming ad units click on the IAB website to see the best practices and creative guides for desktop and mobile ads.


Can your website track mobile behaviour?

As mobile (both phones and tablet devices) continue to dominate sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile behaviour and desktop visitors according to the Econsultancy/Kontagent Mobile Sophistication and Strategy Report.

A further 41% report that they have limited insight into how mobile users browse their sites, while almost a fifth (18%) say they cannot measure the difference at all.

The study is based on a January 2013 survey of 1,301 respondents from both client-side and agency backgrounds. To provide context for mainstream marketers, the sample was divided into two main parts.

One part is comprised of those companies who have been determined to be “mobile first” by one or more measures, such as having a majority of customers/audience access site(s) via mobile devices or having a primary revenue stream from mobile.

This group is used for comparison with the main body of the sample, the “mobile mainstream,” which better reflects mobile programs across sectors and company types.

As expected, the mobile first group proved to be far more adept at measuring user behavior than the mainstream. Almost two-thirds (63%) of that group can track differences in behavior between mobile and desktop users.

Perhaps as a result of the lack of accurate analytics, 46% of the mobile mainstream said that they optimize their mobile sites less than quarterly or never.

Only 23% of the mainstream group said they update their mobile sites based on user feedback/data either monthly or weekly; however, this increases to 63% among mobile first companies.

The report reveals that mobile sites are updated even less frequently than apps, which is a surprise given that updates are easier for most organizations.

Finally, the new report looks at the extent to which mobile programs are supported by business intelligence and analytics teams. This can often be a useful measure of how much value a business places in its mobile initiatives.

As mobile becomes a driver in online shopping the importance of accurately tracking user flow through your site in order to track trends and conversions. Without this, you might as well be putting a billboard up!

Purchase the full report here: http://econsultancy.com/uk/reports/mobile-sophistication-and-strategy


The humble banner ad is 1.5 times more effective than SMS

According to a survey by leading researcher people are more likely to make a purchase based on a banner ad than an SMS.  The company surveyed 29,000 people with Internet access from 58 countries.

The findings indicate that a mix of media and word of mouth advertising bring about the most success in raising consumer awareness, and the most persuasive awareness drivers include a mix of activities like in-store discovery, TV, print advertisements, advice from family/friends, free samples, searching the Internet, and professional/expert word-of-mouth advice.

more likely product is the banner ad

“Consumers increasingly find the Internet and mobile are compelling vehicles to get information about new products,” the firm says. “However, potential reach and ease of execution varies substantially.”

We’re not convinced that in Africa this is entire accurate but as you can see, all other methods listed are more effective than text messages. It appears that marketers may be better off reaching consumers on their mobile devices via Internet channels like search, websites,articles, forums, social media, video sharing sites, and even banner ads.

Download the rest of the report here.

The banner ad is still the affiliate’s friend

The study helps to prove the fact that it is still a very useful tool in the arsenal of any affiliate marketer. The use of these ads are however the biggest difference between making money online and making little to nothing.

Affiliate marketing campaigns are more often than not aimed at the whole population. You as a publisher should make sure that you target the correct consumers with your affiliate marketing efforts.