Affiliate Marketer setting up their website

Affiliate Marketing: The Dark Horse of Advertising.

Concise, accurate advertising campaigns oftentimes gain the highest return on investment. With advertisers and firms spending their resources extensively on creative work and effort, what falls by the wayside is the medium and implementation of their campaigns. Today we’ll dive straight into the concepts, benefits, and nature of affiliate marketing and why this platform may be your next marketing channel. What is Affiliate Marketing? Affiliate marketing is the process of creating a network of individually owned properties (often online and in the form of websites) where firms pay to have their ads shown. To put it simply, affiliate marketing is paying a network of individuals to show your ads. With massive networks and web traffic reaching these properties, it goes unsaid that the opportunity to reach a new audience outside of the conventional PPC campaign becomes apparent. With multiple platforms diving uniquely into separate target markets, the chances of your…

Is there value in launching an affiliate program?

It’s well known that an affiliate program can significantly boost your e-commerce revenue & generate high volume quality leads, but many businesses are still reluctant to try. We undertook a perception survey has found that the three core reasons businesses are reluctant to start are: