Staying ahead in the marketing landscape is crucial for businesses looking to connect with their audience effectively. As we move to the end of 2024, several prominent trends are shaping the marketing strategies in South Africa and globally. Here are the top five marketing trends to watch before this year ends.   Short-Form Video Content Short-form video content continues to dominate the marketing scene, driven by platforms like TikTok, Instagram Reels, and YouTube Shorts. These formats are particularly effective in capturing audience attention, with videos under 60 seconds boasting significantly higher engagement rates. Brands are increasingly leveraging this trend to create quick, impactful messages that resonate with viewers, making video marketing an essential component of any digital strategy.   Influencer Marketing Evolution Influencer marketing has matured, shifting from a novelty to a staple in marketing strategies. Brands are now focusing on partnering with micro and nano-influencers who have smaller but…