OfferForge Launches Influencer Performance Tracking
What do you do when you want to track results from influencer marketing campaigns and offline channels like podcasts but can’t use click tracking? Enter voucher codes. This article highlights three benefits of using voucher codes (hint: more revenue), and a bonus on how to use voucher codes to optimize A/B testing. OfferForge has since 2005 lead the South African market in tracking online performance marketing. But how do you track sales performance in the fast-evolving social, podcast & influencer marketing campaigns where click tracking doesn’t work? Enter voucher code partner tracking, through which OfferForge now tracks and attribute the revenue generated to affiliate & influencers. Using voucher codes for clickless tracking Voucher codes are also known as promotional (promo) codes, coupon codes, vanity, discount or referral codes and are a highly effective tool for advertisers & brands to track influencer marketing campaigns on media buying platforms such as TikTok,…









