How does your online measurement measure up?

Online measurement is crucial!

We hear time and time again how a major benefit of digital marketing is the ability to measure. From a return on investment perspective you can learn exactly how much money is put into a campaign and how much you get out in terms of actual revenue or traffic. The great advantage after all with the digital world is that online measurement is easy and accurate.

As good as this theory of measurement is, most companies don’t really care. We’re still living in a world where ad spend is not measured correctly or at all and a Facebook campaign that increases “likes” is considered a success.

According to an Econsultancy study of over 900 companies there is a major lack of understanding and budget for measurement.


Company respondents focused on a lack of multiple factors: consistency, strategy, time, investment in people. Others wrote about siloed departments and teams, and too much data noise.

For those that do measure their results there’s still a distinct disconnect between actual ads served and those viewed. A new measurement is aiming towards checking for whether ads are viewed as opposed to just served.

Viewability needs to be the starting point for campaign assessment – clicks, engagement, interaction rates and all other metrics can only be properly considered once it’s understood how many people saw the ads.

digital marketing is lost without online measurement

It’s an interesting move and requires that half an ad’s pixels must be in view for at least a second.

Whatever metric you use it’s important to consider measurement. If budget is an issue, petition for more money to prove the value of your initial investment! If understanding is a problem then give us a call at OfferForge and we’ll help you understand how your campaign performed and where we can make it even better.

Where online measurement becomes critical in affiliate marketing

As an affiliate marketer you will be generating an income from lead generation campaigns and cost per sale campaigns. It is therefore crucial that you are able to measure a number of metrics that will enable you to see if your efforts are a success or not.

The great news is that many tools are free and thy can give you quick insights into the effectiveness of your digital marketing efforts. The easiest place to start would definitely be to use Google Analytics. You should do yourself a favor and watch a few Youtube videos on how to set up goals. Once set up they will give you great insights into the conversion rates on specific pages.

Through the online measurement metrics that are built in in Google Analytics you can learn loads about your website. It is definitely the easiest tool to use if you want to uncover new opportunities on your site.

Kaspersky Launches Sales affiliate campaign in OfferForge

Kaspersky Lab is one of the fastest growing IT security vendors worldwide. Today it is firmly positioned as one of the world’s top four leading antivirus vendors. Kaspersky Lab continues to further improve its market position, demonstrating higher growth rates than the market in general. According to the company’s 2011 unaudited financial results, Kaspersky Lab’s global revenue grew by 14% compared to the previous year and reached $612 million. Today it’s the world’s largest privately held vendor of endpoint protection solutions.Your referrals have to make a simple purchase and you will receive commission on the sale!

This is a select campaign, please apply to run it today!

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kaspersky affiliate program - cost per sale

How this affiliate program will make your income grow

As one of the top IT security vendors in the world you will be able to promote a known brand. The advantage of this is that people already associate with the brand making it easier to make money online.

For every sale you will be earning commission and these numbers can add up quickly. You should definitely jump on this affiliate program and get it added to your offers you run on your site.

Men’s Shoe Centre launches sales campaign

Men’s Shoe Centre (Pty) Ltd is a long established and reputable retailer. We have been in business since 1967. Many web publishers are rightly concerned that what they endorse, by way of advertisements, on their sites is of a particular quality and of an ethical nature. We provide an excellent opportunity to make money for your content in such a way.

We specialise in men’s shoes. Because of this we carry an enormous range of top quality brands and we stock very large sizes (13UK – 15UK and bigger) where we can. Our Brands include:

  • Caterpillar
  • Sebago
  • Hush Puppies
  • Nike
  • Adidas
  • Puma
  • Florsheim
  • Crockett & Jones
  • Barker
  • Bronx and many more…

This means that much of our product isn’t available to willing buyers all over the country by way of normal retailers and other online retailers. Hence we developed the website to cater for this demand. Needless to say our sales growth has been outstanding and with our increased capacity we would like to increase our exposure.

Through OfferForge you can capitalise on this affiliate program by receiving commission on each sale that is generated from a visit to our site that results from one of our banners being clicked on your site.

We look forward to a beneficial partnership and sharing these rewards with you.

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1Life launches affiliate marketing campaign

At 1Life, we are about changing lives. We believe that financial solutions should change your life, not just your situation and that is why we offer simple financial solutions. Their new affiliate marketing campaign that was launched in conjunction with Offerforge is just another example of this.

1Lifedirect affiliate campaign on Offerforge

1Lifedirect has grown and matured significantly from its beginnings of being the first life insurance company to offer direct life insurance, cutting out the middleman. Our life cover product was developed due to people’s underlying need for simple financial solutions – products that are processed efficiently and are easily accessible through both the internet and mobile devices, and do not require time consuming meetings with brokers. Continuing the tradition, 1Lifedirect recently introduced additional financial products in 2012 which include:

– 1Life Funeral Cover – 1Life Invest – 1Life Personal Loans – Dread Disease Cover – Disability Cover

All of which can be purchased online

Start earning today by picking up this campaign.

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As an affiliate marketer you are always looking for diversity. If that goes hand in hand with a well recognized top brand, you have a winning recipe. You as a publisher will earn decent commissions as a result of pushing an advertiser like 1Lifedirect’s creative

Hippo launches CPS affiliate marketing

At hippo we have it covered no matter if it’s Motoring, Household, Business, Personal or medical plus more. The affiliate marketing campaign launched for hippo is an exciting one as it covers all possible sides of insurance cover.

Vehicle insurance usually includes a few unexpected potholes, but Hippo promises you a smooth experience. Whether you need car and/or motorcycle insurance, or cover against nasty dents and scratches – we’ll guide you at every turn. cost per sale affiliate marketing campaign

Whether you are a homeowner or tenant, you need to protect your property and prized possessions against theft, loss and damage.

There’s no place like home. It’s our sanctuary from the rat race and also a safe lodging for our belongings. Protect everything you own with home contents insurance and building insurance

Whether you’re a budding entrepreneur or the next billionaire, your business needs insurance cover straight away We understand how much blood, sweat and tears it takes to run a successful business – we’ve been around the block a few times.

The earning potential from this affiliate marketing option is huge as you would be able to direct people to them for a number of product choices increasing the likelihood of making sales.

Unfortunately, many business owners try to skate by without insurance, exposing their company to grave risk. Without coverage, a single blunder could drain your hard-earned resources and force you to close your doors.

Life does not always follow the expected path and the changes it brings are sometimes hard to bear.
You can’t prevent life’s mishaps but you can ensure that when they do happen, you have an insurance solution in place that can turn things around for you.

No matter what type of medical cover you need, Hippo will help you find the best value online. So, you can focus on getting better. Medical fees can burn a hole in your wallet, and when you are in need of urgent care, the last thing you should worry about is that looming bill. Hippo can help you find the health cover that best suits your needs.

Start earning today by picking up this campaign.

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The huge financial sector and especially the insurance side of it is every affiliate’s dream. There are way too many options available through this one for your customers. That directly translates into commission for you!

Future Health launches CPS campaign

Future Health is premium range of nutraceuticals scientifically formulated to assist healthy ageing and to counter degenerative diseases. Future Health’s new cost per sale (CPS) campaign launched on Offerforge helps connect affiliate marketers with the brand effectively.

The global nutraceuticals market is expected to reach $250 Billion by 2018*. With the nutraceutical market in South Africa growing strongly year on year, Future Health is ideally positioned through its wide range of high quality products to meet the consumer demand head on.

FutureHealth launches cost per sale affiliate campaign

About Future Health

The future of medicine depends on an integrative approach to counter degenerative disease and promote healthy ageing.

At Future Health we believe the huge diagnostic and therapeutic base of conventional medicine needs to integrate the benefits of supplementary medical interventions with neutraceuticals, bio-identical hormones and lifestyle adjustments.

For us the future is about customising and tailoring the supplements, nutriceuticals, bio-identical hormones and conventional allopathic treatments in accordance with this exclusive footprint of the individual. We know this is the only way to stem the tide and destruction of degenerative diseases.

What are nutraceuticals?

Nutraceuticals are food or food products that provide health and medical benefits, including the prevention and treatment of disease. Choosing the right nutracueticals can also help optimise your food intake while protecting you against various physical and environmental threats and/or mental and emotional challenges.

Your referrals have to purchase any product from the wide range of items on offer. You will earn a commission on any of the sales generated through your affiliate links.
View the store page here.

For more information related to the global health movement see this article

Start earning today by picking up this campaign.

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One of the strongest verticals in affiliate marketing is the health industry and it offers immense earning potential for advertisers.

Europcar launches CPS campaign in OfferForge

Europcar is one of South Africa’s leading car rental companies. We hold a Proudly South African membership and are owned by the IMPERIAL Group. With over 30 years in the car rental industry, customer service remains at the core of our business. We operate over 120 branches in South Africa, Namibia, Botswana, Lesotho and Swaziland, and make local and international car rental bookings easy for our customers. We cater to short term and long-term car rental, Chauffeur Drive and transfers, and Van Rental.

Europcar CPS affiliate program launched on OfferForge

If you are at all involved in traveling you will know Europcar. Their CPS affiliate program has now launched in You can now add the convenience they offer as part of your travel packages and earn a commission on a CPS basis.

As South Africa is such a prime tourist destination there are large volumes to work with and this affiliate program would be ideal to add to your list of advertisers.

New cost per click campaign for TouchBasePro

TouchBasePro has teamed up with Offerforge to offer a new cost per click affiliate marketing campaign. TouchBasePro offers a bulk email and sms marketing platform with the following key benefits that differentiate us from our competitors:

  • Easy to use system puts client in control of their own electronic communication
  • Enterprise class database management, target segmentation and high volume message delivery
  • Integration with existing infrastructure through API and auto-scheduled reporting
  • In-depth campaign reporting, exportable and customisable to individual needs
  • Confidentiality and security, your databases remain your intellectual property at all times
  • High Deliverability through strict anti-spam policy and sound IP and domain reputation management
  • Pay by usage, competitively priced per email/sms rates, with no additional setup or admin fees
  • Pay-As-You-Use and Monthly Contract options available

TouchBasePro specialises in email and sms marketing, having gained invaluable insights into the key factors that drive a successful campaigns. We also offer managed services that enable clients to outsource elements of their email and sms marketing entirely if desired.

If you cater to B2B clients this would be an ideal CPC affiliate campaign to run. The value that they would be able to offer you is phenomenal as most companies would be looking to get in contact with customers in this way.

We ensure longevity, once trust has been established with your subscriber base your email and sms communication channels can be visited over and over again, for a fraction of the cost of buying traditional

The Tax Shop launches CPC campaign

The Tax Shop is a financial services franchise that offers professional taxation and business services to South African individuals and corporations of all sizes at affordable rates. Now they have partnered with Offerforge to offer a CPC campaign to publishers.

The concept was founded by Chartered Accountants Bernard Schoeman and Scha van Niekerk after identifying a huge need in the market.

Their belief has been confirmed by the fact that the Tax Shop today boasts 84 outlets, and is one of the fastest growing franchises in South Africa.

The value of this cost per click campaign is how necessary it always is for all South African tax payers to sort out their taxes. As tax season rolls around people will often start to scramble to find someone to help them get everything in order.

The huge benefit of working with professionals like this is that they help you out in their field of expertise you you can focus on yours. As far as affiliate programs go this is a great seasonal offer that has huge potential in generating multiple clicks.

The next time tax season rolls around, be sure to give this cpc affiliate program a go. CPC campaigns are the most sought after affiliate programs for affiliate marketers as their potential for generating a continuous income is enormous.

Zurich launches CPC campaign

cost per click campaign for zurich

We have a new campaign called ZA – Zurich – (CPC). This cost per click campaign will run ads for a very respectable short-term insurance company.

Zurich is a short-term insurance company headquartered in Johannesburg and listed on JSE Limited.

Zurich offers insurance products and services that respond to the needs of individual, commercial and corporate customers. It has a network of sales areas and a series of service outlets across the country, and employs approximately 1 000 people.

For individual customers, they offer a range of products including motor insurance as well as home and accident insurance, also available in the form of the “Internet Monthly Policy”. They also underwrite tailored products such as “Collectibles” to protect collectors’ valuables, and more.

For commercial and corporate customers, they offer a range of insurance solutions, including specialty lines of business such as engineering, marine and risk financing. In addition to a range of products and services for business insurance protection, they offer tailored products such as “Collectibles” for retail, wholesale and manufacturing jewellers, diamond or art dealers, and more.

Payout for this campaign is R2 per click.

As an affiliate a good cost per click campaign running ads for a respected company is well-worth your traffic. Adding this into your ad inventory list will make it possible for you to monetize your pageviews effectively.

CPC campaigns are of great value to publishers as they enable you to drive clicks and get paid for it rather than hoping it converts further down the sales funnel. Other campaigns offer commission on lead generation or sales and they have good earning potential, but the cost per click campaigns are always good to have as part of your mix.