PPC marketing is only allowed on generic search terms for affiliates. Brand search terms e.g. “Cape Town Pass” and variations of brand terms e.g. “Cape Town Pass offer code” or “buy the Cape Town Pass” are not to be bid on under any circumstances.
—————————————————
Approval Terms for Mailing:

*Note – Publishers guilty of not adhering to the following restrictions on this campaign will not be paid on leads/sales generated and could be removed from the Network.

• Must email opt in data
• Before sending any email, please send a test message to [email protected] for approval.
• Only provided HTML email creative is allowed to be used for email practices.
• Only approved subject lines are allowed to be used for email practices.
• Must have a valid unsubscribe
• Must have a valid return path email address
• Brand names are strictly prohibited for the use in From Names or From Addresses.
• Must not be misleading: CAPE TOWN SMARTPASS mailers require a sender header – Please ensure you replace the header banner placeholder with your own branded mailer. Consumers are required to know that this mailer is being sent on behalf of and does not come directly from CAPE TOWN SMARTPASS.