Using Pinterest and Twitter in online marketing
If you’re not using your social media (for example Pinterest and Twitter) to further your business objectives then you’re missing out on a massive opportunity for free research and a free sales funnel.
On our searches we found a great tip on using Twitter for competitive advantage and secondly why Pinterest is an excellent tool for e-commerce.
- Work out who you’re competing with
This is an obvious starting point and something that should have been done when you first came up with your business plan.
However it might still be possible to identify a few smaller competitors by performing a basic Twitter search. Start with the most obvious competitors then look at who is following them to see if there are any small businesses that are also trying to make a name for themselves in your niche.
- Search for keywords and hashtags
Searching for keywords and hashtags on Twitter will help to identify people that are the most vocal within your marketplace, which may help to flag up some potential competitors but also gives an idea of the sort of people you need to be engaging in conversation.
Similarly, searching for your competitors’ brand names will help to tune into what people are saying about them, which will give useful insight into customer sentiment and how competitors are performing on social.
Twitter’s advanced search tool is extremely useful for this as it allows users to be very precise with their search terms and also save them for future reference.
- Use Hootsuite
Hootsuite is a free tool that allows users to monitor search terms in real time, allowing you to stay on top of the conversations that are going on around your industry and competitor brands. In truth it’s actually more useful for monitoring your own brand mentions, but could also be handy if you’ve set time aside to monitor the conversations going on around competitors.
If you’re bold enough you might also consider jumping in and starting conversations with users who mention the competition, though tread carefully as it’s easy to come across as a spammer.
- Analyse their followers and who they’re following
Once you’ve identified the competition you can use one of the free tools available online to find out more about who follows them. Tools such as Followerwonk work great for this sort of research.
This information allows you to work out which users are potentially the most influential in your niche and who you should be trying to engage with.
Read the rest on Econsultancy.
Twitter is great for research but Pinterest is great for sales:
Pinterest has rolled out three new features over the last few months to help businesses use Pinterest effectively and drive sales.
- Rich Pins
Pinterest are improving pins by automatically including updated details. For instance, reviews of films, ingredients for recipes and, more importantly for ecommerce, price and availability of products.
Getting started is a fairly easy process of preparing your own website with meta tags, testing out your rich pins and applying to upload them on Pinterest. This is well worth doing as pins with prices attract 36% more likes than those without.
- Pinterest price alerts
Pinterest debuted price alerts in August. If the user has an unpurchased product pinned to their board and it becomes cheaper, Pinterest automatically sends an email informing them.
The user doesn’t have to do anything, and notifications will be grouped together in as few emails as possible to avoid clutter.
This is a simple, and effortless way to drive sales to your store. Email open rates are four times higher for triggered emails rather than newsletters. You just need to do lots of competitor analysis to take advantage of it.
- Promoting pins
As of this month, Pinterest is trialling promoted pins. Working much like regular pins, these will have a special promoted label. Pinterest has promised to keep these tasteful and transparent with clear ‘promoted’ labelling, and relevant to the user.
There you have it, quick and free ways to excel online!